Shirley-Leung-portfolio

home page data viz examples critique by design final project I final project II final project III

Wireframes / storyboards

Drafted Shorthand The draft Shorthand story starts from getting a resemblance from the audience, where mentioning whether they have ever thought about why auto insurance premiums increase or decrease when relocating, even when there isn’t much change in coverage. I briefly talks about how insurance work, basically managing risk. This project is about whether auto insurance premiums have an impact on the risk in the area.
Then walks the reader through four acts:

User research

Target audience

The primary audience is the general public, specifically people considering relocating to a new state who want to understand whether the insurance costs they’ll face are proportionate to the actual road risk in that state.
A secondary audience is policymakers and insurance regulators who may use this analysis to evaluate whether state-level premium structures reflect actuarially fair risk assessment.

Interview script

Goal Questions to Ask
Assess clarity of the narrative Does the opening attract the reader to continue exploring the story.
whether the audience is well-defined Who do you think about the intended audience
Make this data as reliable as possible was the data good enough to exlain as this invove many uncontrollable variables?

Interview findings

Questions Interview 1 (PPM) Interview 2 (PPM) Interview 3
Does the opening feel relevant to readers? Yes, nice flow agreed gGood intro that brings the reader’s attentioin graduately
Who do you think this story is for? general public but might be a bit too broad general public, suggested to maybe in a smaller scale policy maker but no sure how they can use this info
       

Identified changes for Part III

Research synthesis Anticipated changes for Part III
Findings or observations from interviews Describe what, Zif any changes you anticipate making to address the observation.
Audience definition is too broad Narrow the primary audience to people relocating across state line, reframe the call to action around a specific decision
High-level scope needs to consider many variables try to reduce affectable variable (dominant factors)
continue with developing visualizations to refine the data Use tableau with actual data instead of draft
   

Disclaimer

Due to the scale of the project, the data accuracy of the data is not guaranteed.

References

All referenced datasets are mentioned at Project I

AI acknowledgements

Claude was used to help structure and draft the user research protocol, interview script, and Part II writeup template based on notes from interviews and project context provided by the author. All analytical judgments, interview content, and project direction reflect the author’s own work.